Trend Flowers Design Training Membership

The primary position in a florist is the lead flower designer. This job could be fulfilled by the owner, a manager, or another employee and the task is to create designs using flowers.  Even though this may seem pretty basic and simple, it is a very critical position.  Every completed floral design will be judged and represents the quality and creativity of the florist shop. 

The judging of the designers work is extremely subjective.  Each person that sees the design will make their judgement based upon personal preferences for design styles and flower choices.  There is no set of common criteria used in making decisions about whether a person likes or dislikes a floral arrangement.  In fact, there is not a standard criteria list which is used by everyone. To further convolute matters, judging actually comes from more than just one or two people - they come from the recipient, the customer who placed the order, and third party observers (anyone else who sees the arrangement). Therefore it is virtually impossible to please everyone with each design that is created.

The goal for a designer is to create arrangements that meet customer requirements.  This will ultimately help to minimize or eliminate any negative judgements.  To reinforce this point, the most important element that a designer must take into account is designing to the customer requirements. Other skills that help a flower designer to receive positive ratings are having a passion for flowers,and combining that love with lots of creativity and artistic talents to design incredible floral arrangements.

Creating floral designs that catch a viewers eyes is a skill which good flower designers have. Just like an artist who creates a piece of artwork that captures the viewers attention, the florist needs to be able to create a design that pulls a viewer into a floral design.  When pullled into the design, the viewer experiences something that must be good about the designer.  It will help them to think positively about the designer.

There are three types of flower designers - designers that create arrangements based upon following floral design recipes which others originally created, those who create custom-made flower designs for each order, and those that can do both. It is not a given that the judgement will be good for each of these types of designers. However, the judging really comes down to whether or not the resulting design is liked by the customer and fits with their preferences.  Since each type can receive positive feedback on their designs, it really doesn't matter which one to choose to become.  It will come down to how much creativity and artistic license one prefers to exercise as the same excellent customer service skills are required for each type.