Let's talk a bit about content curation. There are lots of myths about content curation, and some people will try to tell you it's NOT an ethical approach to building a blog, a brand or a business... and I'm going to explain why I disagree below.
What is it... and why is it so profitable?
The truth is, content curation IS the easiest way to create copious amounts of hyper relevant, engaging, educational and inspirational content without really needing to do write a lot of original content yourself. For example, if you look at some of the most popular authors, speakers and public figures on Twitter, you'll notice that the vast majority of what they do is actually a very SIMPLE form of content curation - "re-tweeting" inspirational thoughts of others, or even more commonly... simply posting short, inspiring historical quotes that have been around for decades.
What is it... and why is it so profitable?
The truth is, content curation IS the easiest way to create copious amounts of hyper relevant, engaging, educational and inspirational content without really needing to do write a lot of original content yourself. For example, if you look at some of the most popular authors, speakers and public figures on Twitter, you'll notice that the vast majority of what they do is actually a very SIMPLE form of content curation - "re-tweeting" inspirational thoughts of others, or even more commonly... simply posting short, inspiring historical quotes that have been around for decades.
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