Well, before you fire up your document editor you will want to make sure you do a few things in your advertisements. You will need to know how to make your advertisement make the right people raise their hand and say, "Hey, I'm interested in what you have to offer!" You will also need to know what kind of information is more or less likely to make them respond.
It is critical that the right kind of people give you their contact information. If you have a million people on your prospect list that do not really care about your products or services, then you have achieved nothing more than just having a really big, unresponsive list. On the other hand, you are golden if you have a list of a 10,000 people that you know are sincerely interested in you. The way you make sure the right people get on your list is through your advertisement's headline.
One of the easiest ways to do this is by raising a question that relates to their needs and desires. You will want to write in a way that strikes an emotional chord in your potential customer. I know you were taught that logic is everything in your High School science classes, but when it comes to the human mind logic is not always the driving force behind decisions. If you are marketing a piece of fitness equipment to the general public that is supposed to make their life easy, you might use "Want to lose 10lbs in a flash?" A few others with a little more emotional impact might be, "Dear Mr. Love Handles, would you like to learn how to shed 10lbs doing almost nothing?", "Tired of being fat and ugly?", or "Need to lose weight now so you can finally get all the ladies?" Each of these statements appeals to a certain emotion and a certain kind of person. The first two headlines appeal to laziness and the desire to get something for nothing. Learn More >>
It is critical that the right kind of people give you their contact information. If you have a million people on your prospect list that do not really care about your products or services, then you have achieved nothing more than just having a really big, unresponsive list. On the other hand, you are golden if you have a list of a 10,000 people that you know are sincerely interested in you. The way you make sure the right people get on your list is through your advertisement's headline.
One of the easiest ways to do this is by raising a question that relates to their needs and desires. You will want to write in a way that strikes an emotional chord in your potential customer. I know you were taught that logic is everything in your High School science classes, but when it comes to the human mind logic is not always the driving force behind decisions. If you are marketing a piece of fitness equipment to the general public that is supposed to make their life easy, you might use "Want to lose 10lbs in a flash?" A few others with a little more emotional impact might be, "Dear Mr. Love Handles, would you like to learn how to shed 10lbs doing almost nothing?", "Tired of being fat and ugly?", or "Need to lose weight now so you can finally get all the ladies?" Each of these statements appeals to a certain emotion and a certain kind of person. The first two headlines appeal to laziness and the desire to get something for nothing. Learn More >>
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